2009年7月23日星期四

Pet products to the diversification

Pet products to the diversification

Although China's pet products market is relatively new, are fast-moving consumer goods products in China is still in its initial stage, but now in the big cities, the
how to order pet products owner has already bid farewell to eat leftovers of the era, with the love of the pet products pet owners enhanced health awareness, more and more on pet products grade. In the wholesale pet products store, pet products counter is everything from pet products, prescription products, dry chicken, and biscuits, meat, etc., in addition to staple products, these are the pets, "a change" casual products, is more than the children have to eat a full range of snacks. Therefore, China's pet market is a tempting prospect of rapid expansion and market. But in the current level of China's economic development as a result of other factors, many businesses have said that pet products market in China, the economy and mid-priced brand will be dominant.
Faced with the ever-growing pet products market in China, the international giants of the competition intensified, the Chinese market have increased investment and publicity. Well-known Sino-foreign joint ventures in China – Shanghai wholesale pet products Co., Ltd. has headquarters is currently locked in Shanghai; French Royal Company-owned enterprises in China, the European reputation of products companies have also set up Shanghai branch, the current Royal in the domestic high-grade
minimum order quantity(MOQ) of pet products products market share has reached more than 50%: Nestle in China to start pet products market, the establishment of Shanghai Nestle Purina Pet Products Co. Ltd., set up a special team of pet products, pet products, as the sub-installed base from the packaging foreign direct import of raw materials and sales of pet products products, the full involvement of pet market; currently China's largest manufacturers of pet products, "Effem" pet products products Co., Ltd., "Po" and "Jia Wei", in the past 3 years , sales have increased by nearly 100%. There are a number of overseas companies with their own pet products production into China's new market and in the hope of the enterprises with the characteristics of the product in China to seek better development in order to bring the whole Asian market.
Through the press show that in 2007, with the number of local
pet products-OEM companies realize that although the price of their products cheaper, but because of the type, quality and publicity reasons, but also will not become China's pet products market leading products Therefore, business enterprises aware of the quality of products is the most important to seek further development. There are parts of, the balance between export enterprises of China's pet products market as the EU would like to pet products sample manufacturers on China's gradual opening up slowly, do a good job in the domestic market next year to expand the EU market at the same time. Insiders said that China's imports of products products in the United States was found to contain ingredients failure events, although there is no Chinese products after checking security crisis, but this incident has aroused great attention both at home and abroad relevant agencies at the same time, or the impact of other countries (such as: Canada, etc.) on the import of pet products from China's control, so in 2007 is concerned about the safety of pet products a year. Pet products exports, many Chinese manufacturers, said next year will pay more attention to product safety testing work. With China's pet products manufacturers to increase brand awareness, domestic enterprises have started to develop their own pet products, and products and raw materials from the eight aspects of pet products in hand to improve quality, and would like to learn from some of Europe and the United States Pet Products and scientific concepts technology, domestic consumers would like to advocate a more healthy diet pet ideas.
Generally speaking, China's staple products pet products market is dominated by foreign brands, and in the hearts of the majority of domestic consumers has become the brand effect, and the snack products market dominated by domestic manufacturers, the current market price of such advantage to seize the market is still the a powerful weapon, because the pet snacks brand category is not obvious. At present, the entire mainland market is only half of Taiwan, the mainland's pet coverage is not high, in Beijing, Shanghai, Tianjin, Guangzhou, Shenzhen and other cities in the use of pet products, only 5%-l0%. According to products professionals on the pet products
Remote Control Training Collar market, the prospects for further analysis, pointed out that the use of pet products is now the United States the ratio of up to 80%, in accordance with the present development, China will, after 12 years to achieve this ratio, which for domestic pet products manufacturers information has brought the spring.

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